A collaboration with The Museum of Modern Art for an on-site membership campaign to convert daily visitors into annual members.
"McBride", "Herman", "Coleman" :30s / TV campaign for the Professional Bull Riders World Finals.
Radio spot for the PBR World Finals.
Ambient stunt (and its case study video) for the Versus Invitational, New York City's first PBR event.
OOH for the Versus Invitational.
Print ad for the PBR World Finals.
"American Stories" / Series of short documentaries for Liberty Mutual's social and digital channels.
Nike Fuel website video.
Nike+ Basketball app.
Nike+ Training app.
Co-wrote two seasons of a sports countdown show for the Madison Square Garden Network.
2012 Emmy Winner for Writer: Program, 2012 Emmy Nomination for Writer: Sports, 2011 Emmy Nomination for Writer: Program
Poster/Invitation for the ADC's annual student portfolio review.
"Monday Morning" :30 / TV spot for the new (at the time) Z4.
Film created for Philips Global Brand Summit.
(Yes, that's Liam Neeson.)
Eurostar was launching its high speed rail line between London and Paris and wanted to excite travel agents with the notion of Paris as a convenient day trip from London. The train, speeding at 186 mph, cuts the travel time to just over two hours. This campaign featured unique creations made from combining London and Paris iconography. (Big Ben and Eiffel Tower become the EiffelBen, etc…)
The ads pointed to GetALittleParis.com, a microsite featuring stop-motion animation where users could create their own London/Paris mashups as well as find information about Eurostar and book tickets.
"Break Up", "Pay Raise" :30s / TV spots
"The FiOS Effect" / Video content and branding for the FiOS homepage.
The National Firemark Awards are presented by Liberty Mutual annually to recognize local firefighters' valor and community service. This is a series of short documentaries for the brand's social and digital channels profiling the award finalists.
"Director's Commentary" / Alternate online versions of the client mandated table-top broadcast TV spots used to launch the brand.
Two radio spots for brand launch.
"Extension Cord" :45 / TV spot
Print ad honoring Rolling Stone's 1000th issue.
Grammy Awards radio spot.
Billboard on Canal Street, New York City. (Canal St. is infamous for knock-off handbags, watches, and other counterfeit merchandise.)
